Ash is a brand with a rebellious spirit and a distinct rock‘n’roll edge. Founded in 2000 by French-born Patrick Ithier and Italian entrepreneur Leonello Calvani, Ash was born out of a shared passion for footwear and a desire to create something truly unique. The brand quickly gained recognition for its fusion of street style and luxury aesthetics, bringing a fresh perspective to the fashion world. Ash’s iconic designs, such as their signature studded sneakers and edgy boots, have become go-to choices for fashion-forward individuals. With its bold and daring approach, Ash continues to inspire and empower those who dare to challenge the norm and embrace their individuality.