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06-18-2017

Everyday is different so that it is worth for us to give ourselves a new look after one day.Neither following the same way nor breaking the line,
SheIn is devoted to choose the best ones for every woman who wishes to renew herself everyday.

SHEIN Gingham Ruffle Trim Tulle Top
SHEIN Gingham Ruffle Trim Tulle Top
EXCLUSIVE
SHEIN Bow Back Ruffle Trim Striped Pinafore Top
SHEIN Bow Back Ruffle Trim Striped Pinafore Top
EXCLUSIVE
SHEIN Palm Leaf Print Ladder Strap Side Racer Cami Top
SHEIN Palm Leaf Print Ladder Strap Side Racer Cami Top
EXCLUSIVE
SHEIN Judging You In Spanish Halter Top
SHEIN Judging You In Spanish Halter Top
EXCLUSIVE
SHEIN Wink Eyes Print Self Tie Halter Top
SHEIN Wink Eyes Print Self Tie Halter Top
EXCLUSIVE
Rose Applique Criss Cross Back Ribbed Bralet
Rose Applique Criss Cross Back Ribbed Bralet
Contrast Stripe Ring Zip Up Ribbed Cami Top
Contrast Stripe Ring Zip Up Ribbed Cami Top
Halter Neck Graphic Print Tie Open Back Top
Halter Neck Graphic Print Tie Open Back Top
Rose And Letter Embroidered Tee
Rose And Letter Embroidered Tee
Floral Print Random Box Pleat Cami Top
Floral Print Random Box Pleat Cami Top
Rose Embroidered Ripped Long Tee
Rose Embroidered Ripped Long Tee
Open Shoulder Hollow Out Lace Sleeve Blouse
Open Shoulder Hollow Out Lace Sleeve Blouse
Lace Trim Criss Cross Backless Pleated Cami Top
Lace Trim Criss Cross Backless Pleated Cami Top
Water Color Tee
Water Color Tee
Distress Fray Hem Single Breasted Denim Shorts
Distress Fray Hem Single Breasted Denim Shorts
Floral Print Random Self Tie Cami Dress
Floral Print Random Self Tie Cami Dress
Striped Ringer Tee
Striped Ringer Tee
Drawstring Waist Dolphin Hem Shorts
Drawstring Waist Dolphin Hem Shorts
Grey Ribbed Lace Up Cami Top
Grey Ribbed Lace Up Cami Top
Contrast Striped Tee
Contrast Striped Tee
Lace Panel Criss Cross Bow Tie Back Cami Top With Florals Shorts
Lace Panel Criss Cross Bow Tie Back Cami Top With Florals Shorts
Moon Phases Print Lace Up Self Tie Top
Moon Phases Print Lace Up Self Tie Top
Rose Patch Cut Out Neck Tee
Rose Patch Cut Out Neck Tee
Letter Print Slub Tee
Letter Print Slub Tee
Letter Print Tee
Letter Print Tee
Pineapple Print Tee
Pineapple Print Tee
Braided Bead Strap Tie Floral Print Dress
Braided Bead Strap Tie Floral Print Dress
Floral Print Surplice Self Tie Waist Dress
Floral Print Surplice Self Tie Waist Dress
Plunging V-neckline Floral Print Random Backless Cami Romper
Plunging V-neckline Floral Print Random Backless Cami Romper
Surplice Neckline Crochet Panel Cami Top
Surplice Neckline Crochet Panel Cami Top
Cut Out V Neckline Knot Front Tee
Cut Out V Neckline Knot Front Tee
Criss Cross Strappy Back Lace Bralet
Criss Cross Strappy Back Lace Bralet
Floral Print Ruffle Hem Dress FLORAL
Floral Print Ruffle Hem Dress FLORAL
Patent Pearl Ankle Strap Heels ROSE GOLD
Patent Pearl Ankle Strap Heels ROSE GOLD
Buy 3 Get 1 99% Off Shop Now
Slogan Print T-shirt
Slogan Print T-shirt

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SHEIN FASHION

SheIn is one of the world's largest online fashion retailers offering the latest in cutting edge style and trends.

We aim to innovate, excite, and provide our customers with a variety of the hottest looks at the hottest prices.

At SheIn, fashion is our passion! Shop dresses, tops, bottoms, jewelry & much more!

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Privacy Policy

PRIVACY STATEMENT

Last Modified:  [April 20th, 2018]

 

This Privacy Statement explains how ZoeTop Business Co., Limited (collectively, “SHEIN,” “we,” “us,” or “our”) collect, use, share and process your information.

 

 

Quick Links

 

Click on the links below to go to a specific section of this Privacy Statement.[1]

 

  • Collection and Use of Personal Data
  • Cookies and Similar Technologies
  • Disclosure of Personal Data
  • Your Rights
  • Closing Accounts
  • Third-Party Websites and Services
  • Data Security, Integrity, and Retention
  • Children
  • Data Transfers, Storage, and Processing Globally
  • Changes to This Privacy Statement
  • Contact Us

 

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you.  Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you.  Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Here is a description of the types of personal data we may collect and how we may use it:

What Personal Data We Collect

 

Depending on the products and services you use, we collect different kinds of personal data from or about you.

 

  • Data you provide:  We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, Contact Us,[2] participate in an online survey, use our online help or online chat tool.

 

  • Data about payments:  If you make a purchase, we collect personal data in connection with the purchase.  This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details.

 

  • Data about use of our services and products: When you visit our websites, we may collect data about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services.  Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services.

 

How We Use Your Personal Data

 

Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers.

 

ZoeTop Business Co., Limited, processes and determines how to process your personal data as data controller for the following purposes:

 

  • Providing, improving, and developing our products and services:  We use personal data to help us provide, improve, and develop our products, services, and advertising.  This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity.  If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs.  Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating.

 

  • Communicating with you:  Subject to your prior express consent, we may use personal data to send you marketing communications in relation to SHEIN own products and services, communicate with you about your account or transactions, and inform you about our policies and terms.  If you no longer wish to receive email communications for marketing purposes, please Contact Us[3] to opt-out.  We also may use your data to process and respond to your requests when you contact us.  Subject to your prior express consent, we may share your personal data with third party partners who may send you marketing communications in relation to their products and services.

 

  • Offering and measuring targeted advertisements and services:  Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns. 

 

For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting ZoeTop Business Co., Limited.[4]

 

  • Promoting safety and security:  We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.

 

Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. 

You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use our products and services.

Please read our Cookie Statement[5] to learn more about how we use cookies and the choices you have.

Disclosure of Personal Data

We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers.  Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent. 

Service Providers

We share personal data with companies that provide services on our behalf, such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, and other promotions, auditing, fulfilling customer orders, data analytics, providing customer service, and conducting customer research and satisfaction surveys.  These companies are obligated to protect your data and may be located wherever we operate.

 

Corporate Affiliates and Corporate Business Transactions

 

We may share personal data with all ZoeTop Business Co., Limited-affiliated companies.  In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party. 

 

Legal Compliance and Security

It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data.  We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

 

We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

 

Legal Basis For The Processing of Personal Data from EEA Residents

 

If you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized as follows: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). If the processing of your personal data is necessary for the performance of a contract between you and us or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b). Where the processing is necessary for us to comply with a legal obligation, we will process your data on basis of GDPR Article 6(1) lit. (c), and where the processing is necessary for the purposes of our legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f).

 

Your Rights

 

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date.  You have the right to access, correct, or delete the personal data that we collect.  You are also entitled to restrict or object, at any time, to the further processing of your personal data.  You have the right to receive your personal data in a structured and standard format.  You may lodge a complaint with the competent data protection authority regarding the processing of your personal data.

To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain.  There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.

 

You may Contact Us[6] to exercise your rights.  We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.

 

Closing Accounts

 

Please contact SHEIN[7] to close your account in relation to the following uses of your personal data:

 

  • providing, improving, and developing our products and services;
  • communicating with you;  
  • sharing your personal data with third party partners for marketing c